Ashland University MBA Program Establishes New Specialization in Business Analytics

Ashland University MBA Program Establishes New Specialization in Business Analytics

4/11/14 MEDINA, Ohio – Ashland University’s MBA Program works hard to prepare its MBA students to meet present and future needs of the business world and it has added a new specialization in business analytics in an effort to do this even better.

“The job market for business analytical skills is strong and growing,” said Steve Krispinsky, executive director of the MBA program at Ashland University. “We see this as a major job growth area and we want our Ashland MBA students to be exposed to it.”

Dr. Mark Nadler, chair of AU’s economics and finance department and instructor for the business analytics course, said the first of four courses in this specialization will be offered at AU’s Medina Center, located at 2498 Medina Road in Medina, this summer semester beginning May 12. This course, “Business Analytics1,” may be taken either as part of the specialization, or as an elective.

“This course teaches the basic skills, applications and practices necessary for continuous exploration and investigation of organizational data,” Nadler said. “Based on statistical methods, business analytics searches for new insights and understanding of organizational performance, ‘Business Analytics 1’ presents the logical process of conducting any analytics project. Students are encouraged to analyze data related to either their job or scholarship.”

Nadler said just .05 percent of the world’s data supply, only 2.8 zettabytes (2012) has been analyzed.

“One reason for this gulf between availability and exploitation is because of the gap between the people needed to do data analysis and the people who can,” he said. “Business analytics is in high demand by employers and employees are responding by adding analytics to their tool set.”

Nadler noted that in today’s world there is a zettabyte (zettabyte=1 sextillion bytes) of data generated each year. “For decades, both private and public organizations have invested heavily in collecting, storing and retrieving data,” he said. “Everyone is now investing in the final phase of this data cycle: business analytics. Business analytics explores and analyses organizational data sets to improve management decision-making.”

Those who are interested in finding out more information about the new specialization in business analytics can contact Krispinsky or Nadler at 800-822-1548 or email them at or

Ashland University, which has been ranked in the top 200 colleges and universities in U.S. News and World Report’s National Universities category, is a mid-sized, private university conveniently located a short distance from Akron, Cleveland and Columbus, Ohio. Ashland University ( values the individual student and offers a unique educational experience that combines the challenge of strong, applied academic programs with a faculty and staff who build nurturing relationships with their students. ###