AU Students Lend a Hand with Business Transformation

AU Students Lend a Hand with Business Transformation
Ashland University's Hayley Ramser, Kristen Hovsepian, Sean Daugherty, Casey Neer and Patrick Shriver have helped Kids Kountry owner Janice Glenn renovate the back of the store for a Red Wing shoe store. They also are helping with marketing the business. T-G photo by Tom E. Puskar

 

By Courtney Day T-G Staff Writer (used with permission from the Times-Gazette)

3/30/15 ASHLAND, Ohio - With help from several students from Ashland University's Enactus organization, Kid's Kountry & More owner Janice Glenn is transforming a storage area in the back of the store into a Red Wing shoe department with a separate entrance off South Street.

Glenn purchased the business last July and began carrying men's and women's Red Wing shoes to fill what she said was a void left when Jim's Shoe Store and Repair closed. But trying to sell a brand known for men's work boots out of a children's store presented the challenge of taking on a renovation project and creating a marketing campaign on a shoestring budget.

So the AU students rolled up their sleeves to help with demolition and provided marketing advice and assistance. Through a $1,500 grant from Sam's Club, the students are buying Glenn a new point-of-sale system that will help her manage her growing inventory.

"Finances are tight, so being able to work with them and have access to that grant money is huge," Glenn said. "We appreciate it greatly."

Glenn said she also enjoys working with Enactus adviser Kris Hovsepian, who was one of her own professors at AU.

Hovsepian said her students learn a lot about what it's like to be in business by working with real business owners outside the classroom.

"It's nice taking what we learned out of textbooks and applying it," said Enactus member Casey Neer.

Senior Hayley Ramser plans to use her fashion merchandising knowledge to help Glenn rearrange the store and improve flow. The project will help give her some hands-on experience before she begins working for Nordstrom after graduation.

Ashland University is a mid-sized, private university conveniently located a short distance from Akron, Cleveland and Columbus, Ohio. Ashland University (www.ashland.edu) values the individual student and offers a unique educational experience that combines the challenge of strong, applied academic programs with a faculty and staff who build nurturing relationships with their students. ###