11/16/17 ASHLAND, Ohio – Ashland University’s Communication Department recently selected five students who will lead the first-ever AU Bateman Case Study Competition team. Seniors Morgan Badenhop of West Liberty, Ohio; Kathleen Foster of Spencer, Ohio; and Susanna Savage of Loudonville, Ohio, along with juniors Katie Dailey of Wooster, Ohio; and Erin Staley of Dayton, Ohio, will research, plan, implement and evaluate a public relations campaign for the national competition.
Each member majors in either Public Relations or Communications at Ashland University. Seven students applied and five were selected for the Bateman team.
In commenting on the students selected, Amanda J. Weed, faculty advisor of PRSSA and the Bateman Competition Team, stated, “The students who were selected for the Bateman Case Study Competition team represent the best qualities of Ashland University's Public Relations & Strategic Communication major. Each of the team members brings a unique combination of knowledge, skills and experience in public relations that are essential to succeed in among a talented field of teams from across the U.S.”
Established in 1973, the Bateman Case Study Competition provides college students with the opportunity to compete with other students from across the country, and gain experience in planning a comprehensive campaign. Each year, Bateman selects an active organization or company as the sponsor organization, allowing students to work for a real-life client.
For the 2018 competition, students are asked to create a campaign for With Purpose, a non-profit organization “dedicated to creating a world where kids with cancer have access to safe and effective treatment options.” The campaign must increase awareness about the problems regarding childhood cancer treatment by finding creative methods to address the audience’s current level of understanding about the issues. In addition, the team must use unique strategies to encourage young adults to participate with the organization.
The students will conduct their campaign from Feb. 15, 2018, to March 15, 2018. Case studies must be submitted in April, and the top three teams will be notified by April 23, 2018. The top three finalists will present their campaign to a With Purpose representative and will be recognized at the PRSSA National Conference. The first-place team will receive a prize of $3,500, while the second-place team will receive a $2,500 award and the third-place team will receive a $1,500 award.
Ashland University, ranked in the top tier of colleges and universities in U.S. News and World Report’s National Universities category for 2017, is a mid-sized, private university conveniently located a short distance from Akron, Cleveland and Columbus, Ohio. Ashland University (www.ashland.edu) deeply values the individual student and offers a unique educational experience that combines the challenge of strong, applied academic programs with a faculty and staff who build nurturing relationships with their students.
By Halle Hershberger of Sugarcreek, Ohio