Ashland University Team Competes in Entrepreneurship Immersion Week

Ashland University EIW students (l-r) Cassandra Smer, Andrea Kinsley, Director Read Wakefield, Theresa Riley, Joshua Allman, Alicia Smith & Lynette Vana

8/16/12 ASHLAND, Ohio – Six Ashland University undergraduate students competed in the sixth annual Entrepreneurship Immersion Week Program held in August at Case Western Reserve University. Entrepreneurship Immersion Week is an intensive six-day educational and networking program topped off by a team business concept competition sponsored by the Entrepreneurship Education Consortium (EEC).

The team from Ashland was recognized for its business concept of Ohio Brew Crew, an Ohio Craft Beer Club that offers periodic samplings and special orders of beers from the 40-plus Ohio microbreweries.

Ashland’s team members were Andrea Kinsley, a junior from Canton, OH; Theresa LaVerne Riley, a senior from Pittsburgh, PA; Cassandra M. Smer, a junior from Massillon, OH; Alicia B. Smith, a senior from Mansfield, OH; and Lynette Vana, a senior from Parma Heights, OH. Joshua Allman, a junior from Pataskala, OH, competed as an alternate on the Lake Erie College team.
The participating teams were coached by Dr. Daniel Sullivan, assistant professor of entrepreneurship at Ashland University; Read Wakefield, director of The Burton D. Morgan Center for Entrepreneurial Studies at Ashland University; and each of the directors of the EEC.

Wakefield called the event a wonderful experience for the Ashland students.

“This experience really gives students an opportunity to put concepts learned in the classroom into a real world experience,” Wakefield said. “It is such a positive learning experience. It takes the students out of their elements, makes them think outside the box, enhances their professional speaking abilities and gives each of them the confidence that they can create value and make a difference in the world.”

The EEC is a collaboration of the directors of entrepreneurial programs at nine northeast Ohio colleges and universities including Ashland University, University of Akron, Baldwin-Wallace University, Case Western Reserve University, Cleveland State University, Hiram College, John Carroll University, lake Erie College and Kent State University. The program is funded, in part, by a lead grant from the Burton D. Morgan Foundation.

In addition to the annual Entrepreneurship Immersion Week, the EEC sponsors an annual business concept competition in late March for winners of northeast Ohio university competitions.

Ashland University offers a major in entrepreneurship and continues to offer minors in entrepreneurship for both business and non-business undergraduate students as well as an MBA specialization in entrepreneurship. To learn more about next year’s Entrepreneurship Immersion Week, AU Business Concept Competition, or academic programs in entrepreneurship, contact Read Wakefield in the Morgan Center for Entrepreneurial Studies in the Dauch College of Business and Economics at 419-289-5039 or at

Ashland University, ranked in the top 200 colleges and universities in U.S. News and World Report’s National Universities category for 2012, is a mid-sized, private university conveniently located a short distance from Akron, Cleveland and Columbus, Ohio. Ashland University ( values the individual student and offers a unique educational experience that combines the challenge of strong, applied academic programs with a faculty and staff who build nurturing relationships with their students. ###